want to know what my team really looks like?

At some point in my partnership with almost every client, I get a message shyly asking if I would mind telling them all about my team - who’s on it, what they do, what I pay them, when I hired them and more.

What they’re really asking is am I ready to have a team too?

I imagine you might ask yourself that same question because while you love the idea of having support in your business, you’re not sure if you can justify it yet.

And the reason you’re not sure if you can justify it yet is because you think that having a team will require too much time and too much money from you.

That’s why I’m going to be really transparent with you today - just like I am with my clients - and tell you exactly what my team looks like.

the step most people skip when streamlining their business

Here’s a common story in the online space: A business owner decides it’s time to simplify the foundation of their business so they can work less and live more. So they rework their message. They refine their services. They come up with a new offer that will increase their income and save them time. They map out a new, highly productive schedule that will surely allow them to get everything done.

Then they get back to work and quickly find that they’re just as overwhelmed and overworked as they were before they made all those changes.

If you’ve been in this position, you might think that it’s impossible to simplify and streamline your business. Or, maybe you just think that you did it wrong.

It’s not, and you didn’t.

want to work less and live more this summer? I recorded this for you.

Unless you’re the rare unicorn who likes working around the clock, you’re probably searching for ways to work less in your business so you can live more.

And because you’ve heard business owners say that they enjoy a freedom-filled schedule or that they make a full-time living while working part-time hours, you believe it’s possible for some people to work less.

You just can’t see how it would be possible for you.

the secret to marketing with more ease

As small business owners, your innovation and creativity are huge assets. These skills are what allow you to bring new ideas to market. They’re what help you create new services and experiences for your clients. They’re what made it possible for you to get into business in the first place.

But your creativity can actually work against you when it comes to your marketing. That’s because it can keep you in the mindset that you constantly need to make new things to market and grow your business, which will create loads of extra work for you and add to your overwhelm.

I’d much prefer that you to stop trying to create new things and stop trying to reinvent the wheel when it comes to your marketing. Instead, it’s time to leverage the things you’ve already created to market and grow your business.

The easiest way for me to explain this approach to marketing is to show you what it actually looks like. So let me share a tangible example from my own business with you. 

step one to setting up your systems

Many business owners who hear the word "systems" want to run in the opposite direction. Sure, they’ve heard that systems will help them streamline their business. They’ve heard that they can help them get organized and create more ease behind the scenes. They’ve even heard talk that systems can help them grow their business to the next level. 

But they shy away from systems because they just don’t know where to start - and the ‘not knowing’ prevents them from making any progress on their systems at all.

Fortunately, if you’re in that situation, this is something we can fix with a systems assessment. 

4 Tips To Help You Run a Full-time Business in Part-Time Hours

It’s no secret that running a business requires focus, intention and commitment. But there’s a misconception that it also requires a ton of time, which is why so many small business owners work more hours than they’d like.

In fact, most business owners I know would like to work less. They want to end the hustle and ditch the persistent feeling of overwhelm. They want to experience time freedom and create more space to enjoy their life. But they’re afraid that if they work less, they’ll lose momentum in their business. They’re afraid that they’ll sacrifice their reputation, not to mention success, income and growth.

This is why so many business owners stay in a perpetually busy state. It’s why they end up working more hours in their business than they would in a full-time job. It’s why they feel like their business runs their life.

I’m here to tell you that it’s entirely possible to work less and still get great results in your business. It’s possible to run a full-time business while only working part-time hours. It’s possible to prioritize your health, hobbies, self-care and relationships and simultaneously grow your business to the next level.

I know it’s possible because I live it. I run a thriving service-based business in just 25 hours each week. And let me just say that I didn’t get here because of some stroke of luck or a bunch of time-saving hacks or an industry secret.

I got here because I learned the best practices to help me manage my time, get through my to-do list and grow my business with ease and intention. Today, I’m sharing these practices with you so you can discover ways to work less without sacrificing growth.

1. I don’t do all the things.

There, I said it. I’m not on every marketing platform. I don’t do livestreams every day. I turn down publicity opportunities when they aren’t a hell yes. Saying no to things that aren’t a great fit for my business allows me to focus my energy on the things that will really help it grow. It ensures that I’m not working all the time trying to do all the things. It also means that I don’t need to work a bunch of extra hours to meet obligations for things I never should have agreed to do in the first place.

Your takeaway: We all do things in our business that don’t really serve us. Whether it’s spending time on a marketing platform that doesn’t yield results or saying yes to publicity opportunities that aren’t aligned, I encourage you to identify one thing you can stop doing in your business right now.

2. I delegate often.

I ran my first business for 8 years as a one-woman show. (Rest assured, I worked far more in that business than I do now.) When I launched my coaching practice and decided I only wanted to work part-time hours, I knew I had to get comfortable delegating. Today, I pass things off to my team each week, which allows me to spend my time supporting my clients, developing content and tackling big-picture projects. What I don’t have to do is work overtime to manage daily to-dos and administrative tasks because my team handles those things for me.

Your takeaway: You don’t have to delegate every task on your plate to benefit from this practice. In fact, if you can delegate just one thing in your business you’ll free up time and brainspace that you can dedicate to more important things. So ask yourself, what is one thing you could delegate right now? Then start taking the steps to make that happen.

3. I rely on systems.

I’ve always been a fan of systems because I’m the kind of woman who loves checklists and planners. But what really got me excited about implementing systems in my business was seeing how much time they’d save me each week. Now that I have systems in place in all areas of my business, I know they help me execute tasks more efficiently and effectively. That translates to fewer hours at my desk and more time enjoying my hobbies and family.

Your takeaway: You may not recognize it but you probably already have a few systems in your business. You just haven’t documented them yet. So think about a task you repeat often in your business (such as onboarding a client or requesting testimonials). Then document the steps involved and put them into a checklist. This simple system will create more ease for you, and prevent things from slipping through the cracks.

4. I designed my schedule to suit my life.

I’ve never subscribed to the idea that you should work tons of hours, then try and squeeze your life into the fringes of your schedule. That’s why I design my schedule to suit a 25-hour work week, and why I’m so intentional about the things I plug into it too. I’ve found that the constraints of a part-time schedule actually make me more productive and efficient in my business. Even better? They create the kind of focus that helps me grow.

Your takeaway: If you want your schedule to work for you, you have to design it with intention. To help you create a simplified schedule that will allow you to work less and live more, you can download my free Simplified Schedule Workbook here. Inside, you’ll see how I’ve designed my schedule around my biggest priorities in business and life, and get access to calendar templates that you can use to do the same.

why I’m eliminating a profitable service

There are moments in every one of our businesses when we realize it’s time to make a change not because we need to fix something or solve a pressing problem but rather because we know that things could be so much better for our clients, and ourselves.

I recently found myself in this position when it came to my service packages.

Now let me preface this by saying that there was absolutely nothing wrong with my coaching services. I had three strong packages that sold well, and got my clients great results. 

But something felt off - and because I believe so strongly in intentional business design, I decided to dig in and see why I was feeling that way, and what I needed to streamline.

streamline your business in just two hours

I often hear busy business owners say, I’d love to streamline my business, but I just don’t have the time.

I think they’re telling the truth - or at least, the truth as they see it. But that’s only because they think of it as an all-or-nothing thing. They think they need to spend week after week streamlining their entire business to see results.  

So take it from someone who helps people through this process every day: you don’t have to spend a ton of time streamlining your entire business to make a difference.

In fact, if you can spare just two hours to work on just one part of your business, you’ll see big results. 

please stop doing all the things to grow your business (instead, do this!)

When it comes to growing your business, your options - and your obligations - can feel endless. 

You’ve got organic reach. Paid advertising. SEO. Referrals. Networking groups. Social media. Email marketing. Collaborations. Speaking gigs.

The list goes on and on - and if you try to implement all of these strategies at once, you’re going to end up in overwhelm.

Not to mention, you’ll spread yourself so thin that it will be hard to execute any of these growth strategies very well.  

And when you don’t do them well, you’ll have trouble being effective.

This is why I encourage my clients to bring focus and intention to the strategies they use to grow their business. 

think you need a VA to get some things off your plate?

My clients have sent me not one but three messages last week that all say the same thing: they think they’re ready to bring on a VA, and they want to know if I can help them with hiring so they can do it right the first time around.

Now, I’m a firm believer that having support is key if you want to streamline your business so you can grow to the next level - not to mention create more ease and spaciousness for you.

But before my clients jump straight into hiring a VA, I always ask them to consider two things.

why people burn out in their business (and what to do about it)

I talk with many business owners who struggle with burnout. With overwhelm. With the feeling that they could not sustain the time and effort it requires to run their business for the long haul. 

And for that? They often blame themselves - or in the very least, question where they went wrong.

Now I’m all for holding yourself accountable for the actions you took and the decisions you made to land in overwhelm. But I also know that it’s not all that productive to sit in judgement of your current situation when there’s a good chance you simply didn’t know better.

why this small business owner decided to streamline - and how it led to his best year to date

I live for the little moments.

Like the moment when a business owner realizes they need to streamline their services so they can grow more sustainably.

Or the moment they recognize that their lack of systems behind-the-scenes means they’re working way more hours than they’d like.

Or the moment they decide it’s time to stop hustling and start building their business with focus, ease and intention so they can grow more while doing less.

The best part is that business owners can have realizations like these and make changes even if they don’t know what to do next or how to do it. They just have to be willing to show up differently, and bring on the right support. 

think streamlining your business takes tons of work? not true.

One of my mentors recently said I get that you help people simplify and streamline their business but HOW do you actually do it?

Good question. Because while I obviously love the words ‘simplify’ and ‘streamline’, they don’t really give you a clear picture of what our work together would look like. 

Plus, that lack of understanding may leave you thinking that simplifying would require a lot of your time and energy. 

After all, a simple, streamlined business sounds nice but when you don’t understand HOW you’ll get there, it also sounds like a lot of work.

when the wrong offers take businesses off track

Today we’re trying something new: I’m sharing a special guest post from my friend, Kyla Roma, and it’s definitely a must-read. If you don’t yet know Kyla, she’s an award-winning strategist who helps service-based business owners and course creators make their businesses irresistible, profitable and simple to run. (So yes, we have a lot in common.)

Today, Kyla’s sharing how the wrong offers take businesses off track - and what to do to fix that. Read on for more.

already overwhelmed by your spring goals? this may be why.

There are so many types of goals you can set for your business. You can set financial goals. Visibility goals. Team-building goals. Productivity goals. Marketing goals. Networking goals.

The list goes on and on - and might be why you find yourself setting a ton of goals at the start of a new quarter only to discover you don’t have the motivation or time to work on them all.

The obvious solution would be to set fewer goals. But that can be a hard sell if you’re an ambitious business owner who wants to excel and grow in all areas of your business. 

So let me ask you this to put things in context: would you rather set a ton of goals in your business then struggle to make progress on them or would you rather set a few intentional goals and focus exclusively on them so you can really move the dial forward in your business?

next week I’ll help you set up your systems for FREE

Answer a few questions for me…

Would you like your business to run smoother? 

Would you like to spend less time doing administrative work?

Would you like to capture missed opportunities?

Would you like to provide a more polished experience for your clients?

Would you like to grow more while doing less?

If you answered yes to any of these questions, I’ve got a secret for you. And if you answered yes to all of them, I really want you to lean in and listen right now.

Systems can help you with all of these things.

these two questions will help you figure out the best way to grow your business

When it’s time to make an important decision in your business, it can feel like there are a million paths you could take.

The pressure to pick the right one is only magnified when that decision relates to growth.

That’s why I rely on two questions to help me weigh my options, and pick the right path forward for me. 

These are the same questions I ask my clients when they’re facing a growth-related decision in their business.

my biggest (and unexpected) challenge this month

Earlier this month, I experienced some unexpected scheduling challenges. My childcare fell through. Snow and ice forced multiple school delays. Then two surprising snow days cut my work hours in half. 

I honestly thought about calling those weeks a wash. But I also knew I had projects on my plate, clients to serve and commitments to keep. Plus, I did not want to sacrifice growth in my business because of a few unexpected time constraints.

So I asked myself, how can I get creative and make this work?

I realized that my only option was to get more comfortable asking for help. 

these small shifts will dramatically improve your schedule

If there’s one thing that threatens to drain your energy and makes it hard to find time to work on your own business, it’s all those appointments you have in your calendar.

Like most service-based business owners and online entrepreneurs, you’ve got sales calls and appointments and networking meetings and virtual coffee chats to juggle. And that’s not even accounting for the calls and appointments you have with your clients, students or community members.

It’s a lot to manage, and can send you straight into overwhelm.

But because those calls and appointments are necessary to keep growing and thriving in your business, the solution isn’t to get rid of them. (Plus, you enjoy them in moderation.)

The solution is to make small tweaks that will help you rework your appointment calendar so you can be more efficient with your time and create more space in your schedule.

want to reach your goals this month? Read this.

When it comes to setting goals, most service-based business owners and online entrepreneurs are clear about the outcomes they want to achieve.

Their goals often sound like this:

I will hit 10K in revenue this month.
I will double my email list this quarter.
I will have a full client load by the end of the month.
I will make 5K in passive income from my new course.
I will be a guest on 5 podcasts this spring.

These types of goals are called outcome goals, and they’re important because they define what you want to achieve.

But they have a flaw, which is to say that they aren’t completely in your control. Nor are they very actionable.

Fortunately, there’s a simple solution that will make your goals more actionable AND easier to reach. You just need to start pairing your outcome goals with process goals.