the marketing strategy that will drive results for years to come

People often ask me why I’m such a fan of marketing my business through guest podcast interviews.

Besides the fact that it’s fun, the biggest reason I focus on guest podcast interviews is that I know this strategy will drive results for years to come.

When I appear on a podcast, I know I’ll get some great traction right away. But I’ve also discovered that the interviews will keep expanding my audience and creating new leads long after the episode airs.

Let me illustrate this with something super tangible.

how streamlining her business got Marissa into action

Simplifying your business can help you create more revenue, maximize your time and step out of overwhelm. That’s an absolute fact in my book.

But it can also help you clear the clutter, find your focus and finally get into action after months (or more!) of feeling stagnant and stuck.

That was Marissa’s story.

As a gifted life and career coach, Marissa had a beautiful brand, successful clients and her own podcast. But she’d entered a holding pattern in her business where things felt so complicated behind-the-scenes that she couldn’t figure out what to do next to grow.

Because of that, business was at a standstill.

you can pass off much more than you think

Last week, during a meeting with my online business manager, I decided it was time to walk my talk.

So I told her I’m ready to delegate more.

To be fair, I already feel like I delegate plenty of things in my business. My incredible team schedules my content. They handle the behind-the-scenes tech stuff. They design PDFs, track key metrics and help keep my business running smoothly and efficiently.

But this summer, I spotted a few bottlenecks in my business and noticed that I still had my hands in too many things. I realized that I needed to delegate more so I could spend more of my time and energy on the activities that will take my business to the next level.

why I could double my working hours this fall (but won’t)

This fall, I’ve reached a stage in life that many parents dream about - especially parents who work-from-home and flex their hours around their kids: my youngest is in kindergarten.

It’s a big milestone for her and our family but that’s not why I’m telling you about it. I’m telling you to explain why I could nearly double my available working hours this fall.

When I realized how much more time I had available to work, I really thought I would work more. I even spent the summer thinking about ways I might use that newfound time. I considered opening more spots for client sessions. I thought about doing a few more coaching intensives each month. I dreamed up ways that I could use the time to focus on a big, new project.

But when I put pen to paper to redesign my schedule for this new season, I realized that I didn’t really want or need to work much more to reach my goals. I realized that I just needed to restructure how I used my time to create more focus, intention and ease in my business - not to mention more freedom and flexibility in my life.

don't think you have time to streamline your business this year?

Remember earlier this year when you decided it was finally time to streamline your business?

I know that you meant to get around to it. But I also know you’re busy running the show in your business. Plus, it’s easy to push your most well-intentioned plans to the back burner so you can deal with what’s urgent in any given moment.

The good news is that there’s still plenty of time to make good on your goal to streamline your business this year. And I’d love to help you do that during Small Change September: A Month of Simple Shifts to Streamline Your Business.

why I cancelled my August workshop and created THIS for you instead

This past spring, I met with my online business manager to talk about the events we had coming up for summer.

We batted around ideas and decided that August would be the perfect time to host my Simplify Your Schedule workshop. (Hang tight because this is not a promotion for that workshop. It’s a story about the surprising thing that happened instead.)

On paper, the workshop looked like a perfect pick. Time management is always a hot topic for overwhelmed business owners, and I knew my approach to scheduling could make a real difference in their lives. It felt like a timely topic for fall, and I’d taught this workshop before so I knew it would be easy to replicate again.

But as we moved forward with the workshop, I realized I had something else on my mind.

where to start with your systems

If you really wanted to, you could create a system for everything you do in your business.

That’s good news because it means that you have lots of room to streamline.

But when you’re just getting started with systems, there is a drawback to having so many options to choose from: it can leave you feeling pretty overwhelmed.

This is why I encourage my clients to start small and focus on getting just ONE system in place.

this one thing will bring you more focus, intention and growth

My clients are often surprised when I tell them that one of the first things we’re going to work on together is their schedule.

I think they’re surprised because a schedule doesn’t seem as important or, quite frankly, as exciting as other things we’ve talked about doing to streamline their business.

You see, my clients want to jump right in and start refining their messaging, streamlining their services and creating a simplified marketing plan that will help them grow to the next level without the overwhelm.

But the thing is, I know that we can’t do that work or implement strategies in a sustainable, successful way if we don’t simplify their schedule first.

how to make your business more effortless

I’ll be the first person to tell you that creating an effortless business - one that’s simple, streamlined and sustainable - doesn’t happen overnight.

It requires thought and intention. It requires planning. And a lot of trial and error. Not to mention a belief that it’s possible to do things differently than you are now, even if you can’t see how just yet.

But I’ll also be the first person to tell you that the work you do and the time you put in to creating a more effortless business is always worth it, and it will pay you back ten-fold. Because when you take the time to streamline your business and create more ease for yourself, it allows you to scale to the next level without the overwhelm.

It also ensures that your business is designed intentionally to support your life.

how streamlining your services creates fast results

Last week, I launched a new service for clients who want to continue working together after our initial partnership.

When I shared the opportunity with my clients, two people bought it immediately.

The same thing happened when I streamlined my 1:1 services in June. I thought it would take people awhile to get comfortable with the changes and buy. Then a dreamy client signed up for my new signature service right away.

I admit that I was surprised that I got results quickly but, in retrospect, I shouldn’t have been because I designed my new offers with intention, and with a lot of input from my clients and community.

Craving that next level of visibility?

If you’ve been running your business for several years and have started to feel like you’re ready for the next level of visibility and success, my friend, Krista Miller, wrote this special guest post just for you. Krista is the queen of hosting profitable, value-packed, community-building online summits and now she helps business owners like you learn to do the same. Read on if you’ve been wondering how a summit could work for you to increase your visibility and grow to the next level.

want to know what my team really looks like?

At some point in my partnership with almost every client, I get a message shyly asking if I would mind telling them all about my team - who’s on it, what they do, what I pay them, when I hired them and more.

What they’re really asking is am I ready to have a team too?

I imagine you might ask yourself that same question because while you love the idea of having support in your business, you’re not sure if you can justify it yet.

And the reason you’re not sure if you can justify it yet is because you think that having a team will require too much time and too much money from you.

That’s why I’m going to be really transparent with you today - just like I am with my clients - and tell you exactly what my team looks like.

the step most people skip when streamlining their business

Here’s a common story in the online space: A business owner decides it’s time to simplify the foundation of their business so they can work less and live more. So they rework their message. They refine their services. They come up with a new offer that will increase their income and save them time. They map out a new, highly productive schedule that will surely allow them to get everything done.

Then they get back to work and quickly find that they’re just as overwhelmed and overworked as they were before they made all those changes.

If you’ve been in this position, you might think that it’s impossible to simplify and streamline your business. Or, maybe you just think that you did it wrong.

It’s not, and you didn’t.

want to work less and live more this summer? I recorded this for you.

Unless you’re the rare unicorn who likes working around the clock, you’re probably searching for ways to work less in your business so you can live more.

And because you’ve heard business owners say that they enjoy a freedom-filled schedule or that they make a full-time living while working part-time hours, you believe it’s possible for some people to work less.

You just can’t see how it would be possible for you.

the secret to marketing with more ease

As small business owners, your innovation and creativity are huge assets. These skills are what allow you to bring new ideas to market. They’re what help you create new services and experiences for your clients. They’re what made it possible for you to get into business in the first place.

But your creativity can actually work against you when it comes to your marketing. That’s because it can keep you in the mindset that you constantly need to make new things to market and grow your business, which will create loads of extra work for you and add to your overwhelm.

I’d much prefer that you to stop trying to create new things and stop trying to reinvent the wheel when it comes to your marketing. Instead, it’s time to leverage the things you’ve already created to market and grow your business.

The easiest way for me to explain this approach to marketing is to show you what it actually looks like. So let me share a tangible example from my own business with you. 

step one to setting up your systems

Many business owners who hear the word "systems" want to run in the opposite direction. Sure, they’ve heard that systems will help them streamline their business. They’ve heard that they can help them get organized and create more ease behind the scenes. They’ve even heard talk that systems can help them grow their business to the next level. 

But they shy away from systems because they just don’t know where to start - and the ‘not knowing’ prevents them from making any progress on their systems at all.

Fortunately, if you’re in that situation, this is something we can fix with a systems assessment. 

4 Tips To Help You Run a Full-time Business in Part-Time Hours

It’s no secret that running a business requires focus, intention and commitment. But there’s a misconception that it also requires a ton of time, which is why so many small business owners work more hours than they’d like.

In fact, most business owners I know would like to work less. They want to end the hustle and ditch the persistent feeling of overwhelm. They want to experience time freedom and create more space to enjoy their life. But they’re afraid that if they work less, they’ll lose momentum in their business. They’re afraid that they’ll sacrifice their reputation, not to mention success, income and growth.

This is why so many business owners stay in a perpetually busy state. It’s why they end up working more hours in their business than they would in a full-time job. It’s why they feel like their business runs their life.

I’m here to tell you that it’s entirely possible to work less and still get great results in your business. It’s possible to run a full-time business while only working part-time hours. It’s possible to prioritize your health, hobbies, self-care and relationships and simultaneously grow your business to the next level.

I know it’s possible because I live it. I run a thriving service-based business in just 25 hours each week. And let me just say that I didn’t get here because of some stroke of luck or a bunch of time-saving hacks or an industry secret.

I got here because I learned the best practices to help me manage my time, get through my to-do list and grow my business with ease and intention. Today, I’m sharing these practices with you so you can discover ways to work less without sacrificing growth.

1. I don’t do all the things.

There, I said it. I’m not on every marketing platform. I don’t do livestreams every day. I turn down publicity opportunities when they aren’t a hell yes. Saying no to things that aren’t a great fit for my business allows me to focus my energy on the things that will really help it grow. It ensures that I’m not working all the time trying to do all the things. It also means that I don’t need to work a bunch of extra hours to meet obligations for things I never should have agreed to do in the first place.

Your takeaway: We all do things in our business that don’t really serve us. Whether it’s spending time on a marketing platform that doesn’t yield results or saying yes to publicity opportunities that aren’t aligned, I encourage you to identify one thing you can stop doing in your business right now.

2. I delegate often.

I ran my first business for 8 years as a one-woman show. (Rest assured, I worked far more in that business than I do now.) When I launched my coaching practice and decided I only wanted to work part-time hours, I knew I had to get comfortable delegating. Today, I pass things off to my team each week, which allows me to spend my time supporting my clients, developing content and tackling big-picture projects. What I don’t have to do is work overtime to manage daily to-dos and administrative tasks because my team handles those things for me.

Your takeaway: You don’t have to delegate every task on your plate to benefit from this practice. In fact, if you can delegate just one thing in your business you’ll free up time and brainspace that you can dedicate to more important things. So ask yourself, what is one thing you could delegate right now? Then start taking the steps to make that happen.

3. I rely on systems.

I’ve always been a fan of systems because I’m the kind of woman who loves checklists and planners. But what really got me excited about implementing systems in my business was seeing how much time they’d save me each week. Now that I have systems in place in all areas of my business, I know they help me execute tasks more efficiently and effectively. That translates to fewer hours at my desk and more time enjoying my hobbies and family.

Your takeaway: You may not recognize it but you probably already have a few systems in your business. You just haven’t documented them yet. So think about a task you repeat often in your business (such as onboarding a client or requesting testimonials). Then document the steps involved and put them into a checklist. This simple system will create more ease for you, and prevent things from slipping through the cracks.

4. I designed my schedule to suit my life.

I’ve never subscribed to the idea that you should work tons of hours, then try and squeeze your life into the fringes of your schedule. That’s why I design my schedule to suit a 25-hour work week, and why I’m so intentional about the things I plug into it too. I’ve found that the constraints of a part-time schedule actually make me more productive and efficient in my business. Even better? They create the kind of focus that helps me grow.

Your takeaway: If you want your schedule to work for you, you have to design it with intention. To help you create a simplified schedule that will allow you to work less and live more, you can download my free Simplified Schedule Workbook here. Inside, you’ll see how I’ve designed my schedule around my biggest priorities in business and life, and get access to calendar templates that you can use to do the same.

why I’m eliminating a profitable service

There are moments in every one of our businesses when we realize it’s time to make a change not because we need to fix something or solve a pressing problem but rather because we know that things could be so much better for our clients, and ourselves.

I recently found myself in this position when it came to my service packages.

Now let me preface this by saying that there was absolutely nothing wrong with my coaching services. I had three strong packages that sold well, and got my clients great results. 

But something felt off - and because I believe so strongly in intentional business design, I decided to dig in and see why I was feeling that way, and what I needed to streamline.

streamline your business in just two hours

I often hear busy business owners say, I’d love to streamline my business, but I just don’t have the time.

I think they’re telling the truth - or at least, the truth as they see it. But that’s only because they think of it as an all-or-nothing thing. They think they need to spend week after week streamlining their entire business to see results.  

So take it from someone who helps people through this process every day: you don’t have to spend a ton of time streamlining your entire business to make a difference.

In fact, if you can spare just two hours to work on just one part of your business, you’ll see big results. 

please stop doing all the things to grow your business (instead, do this!)

When it comes to growing your business, your options - and your obligations - can feel endless. 

You’ve got organic reach. Paid advertising. SEO. Referrals. Networking groups. Social media. Email marketing. Collaborations. Speaking gigs.

The list goes on and on - and if you try to implement all of these strategies at once, you’re going to end up in overwhelm.

Not to mention, you’ll spread yourself so thin that it will be hard to execute any of these growth strategies very well.  

And when you don’t do them well, you’ll have trouble being effective.

This is why I encourage my clients to bring focus and intention to the strategies they use to grow their business.