Creative entrepreneurs get asked all the time about their favorite business tool. I’ve heard a wide range of answers from a paper planner to a project management app. But while I use and value tools that keep me organized and on task, my favorite tool is as simple as they come.
It’s a dry erase marker.
A marker might seem like an odd choice given that I just use it to write. But its purpose is bigger than that. Day in and day out, that little black marker helps me capture my creativity, which is hugely important in my business.
I know that capturing your creativity is important in your business too. Because as a fellow creative or service-based entrepreneur, I know that you too have struggled to find your creativity in the middle of a workday. I know you’ve experienced moments when you’re staring at a blank page and find yourself at a total loss for words. I know you’ve had days where your creativity shuts off and that, at one point or another, you’ve spent weeks waiting for inspiration to strike.
And when you’re running a business, you can’t always push through creative blocks or lie around twiddling your thumbs, waiting for inspiration to strike. You have to court creativity. You have to seek it out and you have to know what tools and environments will get you moving again when you’re feeling stuck.
That’s why I’m telling you about my marker.
I have a few tips and tricks that I use to tap into creativity but the most reliable one involves that marker. You see, I almost always find inspiration in the shower. (Yes, we’re getting a little personal here.) There’s something about the quiet and the water that wakes up the right side of my brain. I’ve crafted solutions to complex problems in the shower. I’ve dreamed up blog posts. I’ve drafted pitches and named programs and more.
And I’ve learned that if I wait until I’m back at my computer to capture those thoughts, too often they’ve disappeared. So I keep my dry erase marker on my bathroom counter and scribble notes to myself on my vanity mirror the moment I hop out of the shower.
This week, I want to encourage you to explore environments that help you tap into your creativity. Maybe movement like a walk, hike or run serves you best. Maybe you need to sit still and meditate or stretch or doodle. Maybe there’s something about a car ride that gets your brain thinking creatively. Or maybe you’re like me and a quiet shower is your place.
Then I want you to find the tool you need to have on hand to capture your creativity when it strikes. If you come up with great ideas while you’re out walking, find a way to dictate your ideas into your phone. If you find inspiration while driving, keep a pad of paper and pen in your glove box so you can pull over and jot those ideas down right away. And if the shower works for you, go get yourself a dry erase marker.
It certainly works for me.
All my best,
P.S. If you're wondering why I’m talking about creative entrepreneurship and not motherhood today, you may have missed my big announcement last week. I'm making some changes to my business - and couldn't be more excited about them. You can read all about it HERE.