You’ve heard the overnight success stories. The singer whose first song was a number one hit. The writer who went from blogging to book deal in just two months. The coach who made six figures in her first launch. The photographer whose work went viral and landed her fame and fortune in her first year of business.
It’s true that these stories exist. But they are often the exception to the rule.
The majority of business owners put in plenty of time, effort and energy before they achieve success. They go through a ton of trial and error to make their business work. And they face more failure than they thought possible before they find the sweet spot that proves their business will actually work.
I’m sharing this with you because I’ve been talking with lots of clients and colleagues who are doubting themselves after disappointing launches. These women poured their heart into their new product or service or business venture. They did their market research. They planned. They prepared. They packaged everything up in the most enticing way.
They thought they’d found their thing – you know, THE THING that would finally let them join the ranks of those successful entrepreneurs they read about every day.
But when they launched, they heard crickets. So they started wondering if their business was ever going to make it and started asking themselves if they were even cut out to own their own business in the first place.
I shared some advice with each of those women that I want to pass along to you today because I know you might also be facing a disappointing launch or that your business might be growing slower than you’d like.
If you’re nodding your head yes, you need to know the truth: for every overnight success story you hear about, there are hundreds of other stories from women who took longer to reach their version of success. You just don’t hear those tales as often because they’re not the Cinderella story that makes for good marketing or, quite frankly, inspiring conversation either.
So please remember that the road to success is a marathon, not a sprint. It may take months or it may take years for you to make it. The best thing you can do in the meantime is stay focused, consistent and committed to your work.
If you continue to do that – even when the doubt shows up – your time will come.