When it comes to getting visible as a creative or entrepreneur, you have infinite options. You can blog. You can vlog. You can tweet. You can start a podcast or be a guest on someone else’s show. You can speak at a conference or join a telesummit or host a live workshop…and the list goes on and on.
On one hand, it’s great to have so many choices to help you reach, serve and sell to your audience.
But that long list of options can also make the goal of “getting visible” feel like too much work. And, it can keep you from realizing a secret that successful entrepreneurs know about visibility, which is this: even though there are a million ways to get visible, you just need ONE to get started.
That Means it's Time To simplify, which Happens to be My Thing.
As a coach for creatives and entrepreneurs, I help women grow their business by simplifying their planning, goal setting, content and visibility. When it comes to the visibility game, I teach clients how to stop doing everything so they can move out of overwhelm and into action by focusing on a single goal.
Here’s how you can find a focus for your own visibility goals today: get out a piece of paper and write down all of your visibility goals from your simplest idea to your biggest dream. When you’re done, you’ll have a list of all the ways you could get visible.
This is the point where you probably get stuck in overwhelm or go into analysis paralysis. It’s the point where you might decide that getting visible is too hard or too complicated a goal. It’s the moment you might set your visibility goals aside for a “better time”.
But getting visible doesn’t have to be so complicated. All you have to do is simplify your approach by picking a single idea on your list and giving yourself permission to focus on it to the exclusion of everything else.
As you make your list, you might notice an obvious place to start. If, however, you’re looking at your list and thinking you don’t know which idea to pick (or are afraid you’ll pick the wrong one), here are three questions to help you find your focus.
- Which opportunity excites me the most?
- Which opportunity am I truly curious about?
- Which opportunity has the potential to deliver real results for my business?
Then use your answers to these questions to determine which idea is the best one for you right now.
Just please remember that there isn’t really a right or wrong way to get visible. A lot of it is trial and error, and starting somewhere is so much better than letting overwhelm or analysis paralysis stop you from doing anything at all.
When in doubt, simplify - and just start.