what simplifying your business really means

I talk a lot about simplifying your business. About how simplifying is the thing you can do to make your business work. About how it can lead to more growth. About how it can lessen your overwhelm. And about how it can create more freedom for you in your business, and your life.

But you might be thinking that’s nice, but what does simplifying your business actually mean? So today, I wanted to share 5 things you can do to simplify your business right now.


Focus on just a few projects.

It’s hard to make progress on your projects if you’re trying to tackle dozens of them at once. So instead of trying to do it all, try focusing on just one or two projects at a time; do them really well and to completion before you add anything else to your plate.


Keep your blinders on.

New strategies to help you grow your business pop up every day, and you could easily spend your working hours trying to learn and execute ALL of them. But that would spread you pretty thin and slow your progress too. Instead, you should weigh your options and pick a strategy or two that feel like a good fit for you. Then give yourself permission to focus solely on them and ignore the rest.


Start relying on systems.

Systems aren’t the sexiest thing to talk about but they can make a world of difference in your business. If you aren’t using systems yet, you should first take the time to figure out what kind of systems you need. Once you pinpoint your needs, you can set the systems up and start using them to create more flow and ease in your business and life.


Get support.

Simplifying your business often means doing less better so you may need to find someone to pick up the slack and tackle the tasks you don’t have time for anymore. For example, you might bring on someone to help with administrative work or start outsourcing certain tasks like graphic design or copywriting. Whatever you choose, getting support will give you the freedom to focus on the most important things in your business – the things that will help it grow.


Recognize what’s important.

Most creatives and entrepreneurs are juggling a lot of to-dos in their business, which can lead to overwhelm. The important thing to recognize here is that you probably don’t have to get to all those to-dos; you just need to handle the important ones. Simplifying your business means learning to prioritize those important tasks and letting any seemingly urgent busywork go.  


These are a few of my favorite strategies for simplifying your business but I know plenty more exist. If you have a tip or tool to share, hit reply and let me know how you’re simplifying your business right now.

With love,



P.S. The tips above are great for simplifying your overall approach to growing your business. But I also love getting more specific with you by helping you simplify key elements of entrepreneurship, like your visibility game.

If ‘get featured’ is on your goal list and the whole process of pitching is feeling overwhelming and unmanageable right now, I invite you to check out The Pitch Partner. In this new 1:1 coaching partnership, you’ll learn how to simplify the pitching process so you can get featured and get visible with more confidence and greater ease.

Click here to learn more and see if The Pitch Partner is a good fit for you.