why outsourcing feels hard (but doesn't have to be)

When I first started my business, I did all the things. I wrote my copy. I designed my web site. I created my social media posts and workbooks and landing pages. And I managed my admin – the client onboarding, the invoicing and the accounting – too. 

I don't share this to imply that I was superwoman back then (far from it) but rather to share what a HUGE mistake I made when I decided to keep trying to do it all after my business got off the ground.

Because once I had a few clients and a modest income coming in, I also had the means to let go of a few things – things that would free up my time to focus on growth and revenue-generating activities instead of all those day-to-day operational tasks.

But for many months, I didn't outsource a thing – and I see so many creatives and entrepreneurs making the same mistake because they don't think they can or should start doing it. 

In fact, they have very specific reasons why they're not outsourcing tasks and to-dos, which is why I'm sharing those excuses with you today along with some reasons why they might not be as valid as you think. 

Here are four of the most common ones I hear:

No one else knows my business like I do.
That may be true BUT you can easily teach people everything they need to know about your business from your deeper why to nitty gritty details like the fonts you like to use. And if you're worried that teaching someone about your business, systems and processes will be too time consuming, consider this: if you put in the time to train someone up front, you'll reap the rewards by saving yourself tons of time (and likely money too) down the road.

It will cost too much.
If you think hiring a contractor or team member will cost too much, you need to run the numbers. So go ahead and figure out what your time is worth per hour. Then find out what people generally charge per hour for the work you could outsource. If someone can do something more efficiently and effectively than you can – and they charge less per hour than you – logic says you should consider hiring it out. That said, if you're still worried about the expense, you can always start small. When I first started working with my online business manager, I hired her on a per project basis instead of a monthly retainer so I felt comfortable with the investment and still got support. 

I don't know where to find good people to hire.
You may not know the right people to hire but there's a good chance someone you know, like and trust has a referral for you – and when it comes to finding good people to hire, referrals are worth their weight in gold. So go ahead and ask around or jump into my Facebook group, The Simplified Entrepreneur, and put up a post telling me what kind of help you're seeking. I've got a long list of referrals ready and would love to connect you with the right person.

I don't want to lose my personal touch.
If you have a reputation for high-touch services or products, you might think you'll lose that if you outsource things you used to do yourself. I have a different perspective: outsourcing tasks like admin and tech support in my business has given me the time to provide even more high-touch services to my clients. And it's allowed me to extend that level of service to my community by giving me time to create free resources for them. 

Learning to outsource tasks and projects in my business has been one of the best moves I've made – but I had to overcome my own excuses to make it possible, and I know many of you do too. 

If you're feeling held back by an excuse I didn't cover above, I hope you'll hit reply and tell me about your challenges around delegating. I'd love to help you overcome them so you can start learning how to outsource work – and free up time for the important stuff – now.

With love,