Ever wonder why some business owners feel like they're running a streamlined business while others feel like it's a hot mess behind the scenes? Most often, the biggest difference comes down to their packages and services.
Because try as they might to create simple, appealing, profitable packages, many business owners struggle to get this foundational piece of their business down.
Maybe one of these situations sounds familiar:
You have more options for packages and services than you can count. When you list out all those options to your potential clients, they end up feeling confused and overwhelmed. (And we all know confused buyers don’t buy.)
You’ve narrowed your list of services down to a select few but you aren’t excited to sell them because you know they’re priced too low and you don’t even like doing the work you included in them.
You don’t have any packages at all. What you do have is a habit of creating custom proposals for every potential client, which takes loads of time and doesn’t always end in a sale.
If you can relate to any of these scenarios, you’re probably feeling the pull to fix your packages and services – and you’re right to pay attention. That’s because this area of your business impacts everything from your available time to your bottom line.
When you get a set of signature services in place, it will help you streamline your business, free up your time, increase your revenue and more. But don’t just take it from me. Here’s what my clients have to say:
"When I started working with Ashley, I was creating custom packages on the fly. My pricing was by gut and I didn’t have confidence in my professionalism. We took the list of everything I could offer and pared it down into signature packages that included the things I enjoyed doing, and was best at. Now I really love my packages and feel confident going into sales calls with potential clients."
–Stacie Hayes, Grace Ridge Finance
"During my coaching intensive with Ashley, we created packages that not only enhance the value I'm providing in my offerings but also simplify my client on-boarding. Double win."
–Kate Schoknecht, Brass Tacks
"My packages were inconsistent and confusing. Now that Ashley and I have refined them, I have clear service packages that meet my clients where they are at and are streamlined for consistency and growth. It's easy to talk about the solutions I can provide and how I can partner with clients. For the first time, I feel like I am in a position to really scale my business."
–Lyndsay Clements, Ellen Grace Marketing
I have to say that the work I do with my clients around their packages and pricing is some of my favorite work – and it’s among the most impactful too. That’s why I want to invite you to work together on your packages and pricing on a coaching intensive this fall.
When we do a coaching intensive on your packages and services, we start by looking at what you’re offering now. We talk about what’s working from the pricing to the features to the delivery – and also what’s not. We talk about the work you want to be doing and the things you don’t ever want to do again. And we look at your financial goals and talk about what needs to shift in your services to make sure you hit them.
After that, we design your signature services, decide on your pricing and create a plan to start marketing them.
And you can bet you’ll want to start marketing them right away. Because when we’re done with your intensive, you’ll have a set of signature services you really love – the kind of services that make the best use of your talents, and your available time. The kind of services you can’t wait to sell. The kind of services that will help you stand out in your field and take your business to the next level.
If you know it’s time to get support simplifying your services, send me an email at firstname.lastname@example.org and tell me you’re interested in a coaching intensive so we can set up a time to chat. I just recommend doing it soon as I only have two openings left for coaching intensives this year. I’d love for you to get one of those spots so we can streamline your services before 2018 wraps up.
P.S. If you skimmed to the bottom of this post, here’s what you need to know: I only have two openings for coaching intensives left for the rest of 2018 – and I’m inviting you to do one specifically focused on your packages and pricing so you can end the year feeling really good about this important piece of your business. If you’re interested, just send me an email and let me know.