my secret to simplifying ANYTHING in your business

As a business owner, you likely deal with dozens of things that feel overwhelming and time-consuming each day.

Simplifying all those things can feel complicated.

But it doesn’t have to be because you can simplify anything in your business, whether you’re trying to uncomplicate your marketing efforts, refine your service packages, streamline your customer experience or simplify your schedule so you can make better use of your time. 

It’s just that it’s hard to see how you can simplify things when you’re knee-deep in the trenches, running your business day-to-day.

Fortunately, I’ve created a process that will help you simplify pretty much anything. I use it with my clients, and you can use it too by following these three steps: 

1. Do a brain dump. Before you can simplify something, it’s helpful to get a clear picture of everything you’re dealing with. A brain dump is a great way to do that because it forces you to get everything out of your head and down on paper in a helpful list. 

For example, if you want to streamline your marketing, you would start by writing down everything you do to market your business right now. If you want to refine your services, you would make a list of all the ways you’re working with clients today. If you want to simplify your schedule, you’d list out all the to-dos that are currently taking up your time and energy. 

What you write down depends on what you’re trying to simplify but your end goal is the same: you want to lay out all of your options before you pare things down.

2. Decide what to keep, and what to let go of. When it comes down to it, simplifying is really about choice – about choosing what things you will intentionally do and also the things you will intentionally NOT do. It’s about choosing what you want to prioritize and what you want to pause so you can focus on what matters most. 

It’s about realizing that you don't need to be on every single marketing platform and choosing to focus on one. It’s about deciding that you’d be better off in your business selling three signature services instead of the dozens of offers you have now. It’s about prioritizing the most essential activities each day instead of packing your schedule with dozens of to-dos. 

Ultimately, it’s about getting clear on what matters most and letting the rest go so you can gain focus and intention and simplify things that currently feel too complicated for you.

3. Commit. It might seem strange to include "commit" as a step to simplifying but it’s an important one because embracing new ways of doing things takes time. Whenever you’re trying a new, streamlined approach to something in your business, I recommend committing to it for one month. This gives you a chance to build new habits, and also to see how simplifying can bring you the growth you desire in your business and the freedom you crave in your life. 

Simplifying your business can be a nuanced, personal process but these steps will give you a good framework to start with as you go about streamlining things.

All you have to do is use them. So comment below, and tell me: what will you simplify first?

With love,

Ashley