not all questions are created equal

My favorite way to help a client gain clarity is to ask a question - and not just any question but the kind of thoughtful, specific question that will get them thinking creatively and help them overcome the challenge they’re facing.

That’s an important distinction to make because not all questions are created equal. And when you ask better questions, you get better answers - the kind of answers that help you find clarity, direction and purpose.

For example, instead of asking how can I stop hustling so much? ask yourself what is one small change I can make today to create more ease in my business? 

Instead of asking why can’t I find the time to make a big picture plan for my business? ask yourself where can I find one hour to start making a big picture plan for my business?

Instead of asking why do I feel so burnt out? ask yourself what can I delegate to someone else to stop feeling like I’m burning the candle at both ends?

See the difference? In each scenario, the first question is harder to answer because it’s too big, too broad. The second question requires you to figure out something specific, which is so much easier for your brain to do.

Here’s one more example from my own business to help bring this concept home. A few weeks ago, I was getting ready to add a new service to my coaching packages. As I tried to figure out what it could look like, the question I was asking myself is how can I support more women entrepreneurs? 

As you might imagine, I got stuck. My question was too open-ended.

Then I asked a better question: what is one way I can make it easier for women to work together and get great results? That’s when I had a breakthrough and created The Simplified Intensive

During this month-long partnership, I help women simplify their business so they can finally get to the big picture planning and projects that will help them grow. First we identify what they need to streamline and what processes and support they need to put in place to get out of hustle mode and start working like a simplified entrepreneur. Then we dive into growth and visibility strategies and create a plan that will help them reach the next level without overcomplicating things.

If this sounds like something you need in your business, I want to make it even easier for you to say yes. So through March 1st, I’m taking $500 off the price of these intensives so you can do one for just $999. 

All you have to do is email me at and say I’m in before March 1st and I’ll send you details about your next steps. And because I know you’re busy, you’ll have two months to use your intensive - so don’t worry if you can’t fit it in right away.

If you’re on the fence, do me a favor: don’t just ask yourself a broad question like is this for me? Ask yourself what would be possible for me if I got support simplifying my business so I could finally have space to grow?