why a big picture plan is essential for your long-term success

When you're trying to be the boss and juggle all the other tasks you take on to keep your business running, it’s easy to focus mainly on surviving day to day.

The only problem with playing the short game is that it leaves little time for dreaming about what you want your business – and life – to look like two or three or even five years down the road. 

I don't want you to miss the chance to do that. Because when you have a big picture plan, you have the framework you need to build your business with intention and grow it in the way you know you can. When you lack that big picture plan, it’s easy to stay stuck right where you are.

Now let me just say that I get why you probably haven’t created a big picture plan so far. I get that this kind of work doesn’t feel as important as putting out the fires in your business. And when I was knee deep in the weeds in my business, I thought the future was too far off to worry about. Plus, I didn’t think it made sense to carve out time to do a big picture plan when time was in such short supply. 

I discovered I was wrong when I finally got that bigger vision in place.

So now that you know I’ve been there, let me argue why you should create a big picture plan right now despite any objections you have. Because if you don’t make one, you’ll very likely stay right where you are. It might be comfortable, sure, but it’s not exactly where you want to be.

That’s because you know so much more success and fulfillment and freedom would be possible for you if you just had a little direction. 

This is exactly why I want you to have a big picture plan. It will help you… 

Find a clear direction in your business so you know what projects and goals to prioritize right now, and which ones you don’t need to give your time and attention to.

Know with certainty that you’re putting your energy into the right things (because the right things will always be in service of your big picture plan, and the wrong things will only pull you off track).

Stop feeling like your business is a runaway train and start feeling like you’re growing it with intention because your destination is suddenly clear.


If this is what you want, I’ve got good news. You do not have to spend weeks writing up a formal business plan to tap into your big picture plan. Instead, I’m inviting you to create a simple 5-year vision that will reveal where you want to head with your business and how to get there too. 

Here’s how you can do it:

1. Set aside 30-60 quiet, uninterrupted minutes where you can sit and dream and write about your big picture plan for your business.
 

2. Write your vision in the way that feels most natural for you. That might mean doing a long free write in a blank journal. It might mean you create more of a list. Or maybe you just write about what your ideal day will look like 5 years down the road, which will give you plenty of clues as to what you want your business to look like, what you want your role to be and what kind of revenue you want to be bringing in.
 

3. As you write, don’t limit yourself. Be audacious and specific. Describe your big picture plan from a place of possibility, not one of fear, judgment or doubt.

Once you’ve written out your vision, you can use it in so many ways. It will help you decide what projects to take on, and what projects to turn down. It will help you decide who you need on your team and what kind of support you desire to grow. It will help you decide what new projects or revenue streams you want to pursue over the next few years, and the next few months. 

It will be a guidepost as you make decisions big and small – if you take the time to write out your big picture plan and keep it top of mind.

With love,

Ashley