Want to know the not-so-glamorous secret? The thing that creates the most opportunity for growth in my business isn't a sexy strategy, a big launch or paid ads. It's the systems I have in place for nearly everything I do.
But this wasn’t always the case.
In the early days of my business, I didn’t think it was necessary to write down any of the systems or processes or workflows I used to run my business. Creating them just felt like more work, a way to waste time I didn’t have.
That changed as I got busier and busier with my business and realized that NOT having systems was costing me more growth.
Before I had systems in place, I was always stressing myself out trying to remember everything I needed to do to onboard a client or pitch a podcast or launch a new offer. I found myself doing things in the wrong order, which often added more work to my plate. And I was forgetting to do some things entirely, which made me look unprofessional and cost me more opportunities than I care to count.
So I started putting systems in place. Now that I have them, I don’t have to work so hard to remember everything that needs doing. It takes me far less time to work through my to-dos because systems help me work through them with ease. My business looks more polished and professional. I have more time and attention and energy to give to my clients. And I can easily pass tasks off to a new contractor or team member by teaching them the system I already have in place.
At this point, you may be thinking that this whole systems thing sounds great while also wondering how you should know which ones you should create for your business.
That’s why I want to give you a few ideas to get your wheels turning. You can create systems to help you…
onboard new clients
create, schedule and promote content
repurpose your content
track your numbers
keep track of client outreach
create a new program, product or course
launch a new program or product
organize your monthly marketing activities
prep for a live event
run your discovery calls
manage your to-do list
schedule appointments or client calls
write a sales funnel
keep track of your contacts and connections
manage and support clients
And this is just a start.
Here's what you can do next: grab a sheet of paper and make a quick list of the systems you'd like to create to streamline your business, create more ease in your workday and make more growth possible for you.
Then hold on to that list because we're going to do something with it later this week.