Earlier this week, I introduced you to my simple system for lead generation, The 1:1 Method.
What I didn’t tell you is that almost everyone gets stuck in the same place when they try to implement this process in their business.
They get stuck when they start trying to write the emails that they plan to send out to potential leads – especially because they want to reach out in a way that feels generous, engaging and authentic (i.e. not salesy).
This is why I share actual email templates inside The 1:1 Method guide. You can use these templates to help you draft your outreach emails; they’re also meant to show you that there are many ways to reach out to a potential lead. You just need to find the right approach for you.
Whether you use those templates inside the guide or not, I also want to share a few best practices to help you through the hardest step of this process, writing those outreach emails.
So as you get started, here are a few key things to keep in mind:
- Do provide context – tell them who you know in common, how you found out about their business, what shared interests you have, etc. to build connection from the start.
- Do take the time to personalize your outreach emails. Even if you’re using templates, you don’t want to send the exact same email to everyone.
- Do keep your message short and sweet. This email isn’t the time to tell someone your whole story or give them all the details about your work.
- Don’t misspell their name. (This one seems obvious but if I had a dollar for every person who’s addressed an email to me as Ashly or Ashely, I’d be a very rich lady.)
- Don’t forget to include a call to action. If you want them to reply, tell them. If you want them to jump on a call with you, extend the invitation.
- Don’t make assumptions. Don’t tell them you know about their business or that you know exactly what they need to solve the problems you think they have.
Finally, don’t forget to follow up. People are busy and don’t always see your message the first time around. I always follow up about a week after I send the initial email to a potential lead – and if I don’t hear from them after that, I will often move on.
Now I’d love to hear from you. As you consider using The 1:1 Method in your business, what questions come up for you?
Comment below and let me know where you’re getting stuck so we can figure out how to make this system work well for your specific business.