Most of my clients run established businesses – the kind with a proven track record. The kind that bring revenue in. The kind that look pretty professional on the surface. The kind that seem like they’ve got all their boxes checked and bases covered when it comes to the foundation of their business.
So it took me by surprise the first time a client admitted she didn’t have an email list.
Then it happened again and again and again.
Suddenly, I saw the gap: too many business owners didn’t have an email list. They’d either put the task off indefinitely or they’d collected emails in some form but hadn’t done anything with them – for years.
So I asked them, why was that?
I learned quite a few reasons why my clients didn’t have an email list but they all boiled down to one thing: starting an email list and continuing to nurture it felt too complicated.
It doesn’t have to be that way.
Setting up your email list doesn’t have to be hard or complicated. It doesn’t have to cause you stress or overwhelm. It doesn’t even have to take a ton of your time (I’ve helped clients get their email lists up and running in less than 2 weeks.) Then once you’ve got it set up, you can take a simple approach to communicate with your list so it doesn’t become a drain.
And it really is something you want to do because an email list is essential to your business, especially if you want to grow beyond your current level of success.
Your email list is your lifeline to communicate with potential customers. It’s a way for you to share about your company’s mission, its purpose, its why.
It’s also the only way you could communicate with your audience if your favorite social media platforms ever disappeared, which is unlikely but true.
Those are reasons enough to get your email list going – and I want to help you do that without overcomplicating it.
I’ll check back in later this week with some tips on how to get your email list going.
Until then, I’d love to hear from you. Will you comment below and tell me:
1. Do you have an email list?
2. If you don’t have a list, what’s preventing you from getting started?
P.S. I’ll be talking more about your email list inside my Facebook community, The Simplified Entrepreneur, this week. If you want to get in on the conversation, just click here to join.