marketing without the overwhelm

Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head.

Between social media, content marketing, networking and pitching, you’re working what feels like a full-time job trying to get the word out and stay on people’s radar – and not surprisingly so because big companies actually have marketing people whose only job is to handle these things. 

And while you’d love to hand off your marketing completely, you’re just not there yet. That means you have two options: neglect it or find a way to systematize your strategy so you can manage it without using so much time and energy.

You’re probably not surprised to hear that I’m a fan of the second option because I believe you still need to market your business if you want to grow and reach new people with your products and services.

But I don’t believe you have to go into overwhelm to market your business effectively. Instead, I encourage my clients to adopt a Simplified Marketing Plan, which is both a day-to-day AND big picture plan that helps them execute their marketing efforts with ease.

Here’s how you can create yours:

1. Make a list of all the marketing activities you currently do in your business along with things you’re considering. Yes, I’m always having you make lists but only because they’re such a useful organizational tool. Plus, this particular list is going to help us see everything you’re doing now.

2. Divide your list into specific categories. The main categories for your plan will be: daily activities, weekly activities, monthly activities and quarterly activities. (You may have slightly different categories in your business but these are the basics so we’ll start here.) Daily activities are generally tasks like posting to social media. Weekly activities might include writing a newsletter or podcasting. Monthly and quarterly activities are often bigger projects like hosting a live challenge or masterclass. You get the idea.

3. Plug the categories and tasks into your favorite project management tool. I use Trello but something as simple as pen and paper works too. This is one place where using the tools you already have in place can save you time as you set up your marketing plan.

4. Get specific. For each task on your list, add details so it’s clear what needs to happen to execute each one. This might include writing the actual content for social media posts in advance or creating checklists for the larger projects.

5. Commit to a schedule. Pick a time of day (or week) to check in with your Simplified Marketing Plan so you can plan, schedule and/or execute the tasks inside it. I recommend spending 30 to 60 minutes a day on it to start – which I bet is far less time than you’re devoting to marketing now.

That’s your big picture overview of how a Simplified Marketing Plan looks, and how you can create it. But I also know that this is one of those things that’s easier to show you than to write about. 

So in my next post, watch for a short training that will take you behind the scenes in my business and show you exactly what my Simplified Marketing Plan looks like. 

Until then, comment below and let me know if you have any questions so I can make sure to address them in the training.

With love,

Ashley