Today we’re trying something new: I’m sharing a special guest post from my friend, Kyla Roma, and it’s definitely a must-read. If you don’t yet know Kyla, she’s an award-winning strategist who helps service-based business owners and course creators make their businesses irresistible, profitable and simple to run. (So yes, we have a lot in common.)
Today, Kyla’s sharing how the wrong offers take businesses off track - and what to do to fix that. Read on for more.
When I was a kid, I used to spend summers going to a small, local beach with my mom and little sister. I live in the middle of the Canadian prairies, so it wasn’t the majestic beach of white sand that you might imagine, but it was a perfect summer distraction for us.
When I wasn’t building sand castles or splashing in the lake, I would trek up and down the beach. And every now and then I would get stranded between the safety of my beach towel and the water on a patch of hot sand.
Have you ever found yourself walking on sand that’s MUCH TOO HOT? Suddenly your feet are the same temperature as the surface of the sun, and you need to move!
Forget concentrating on anything else - reaction mode takes over and you find yourself screaming "HOT HOT HOT HOT HOT HOT!!!!" while running at top speed into the water.
It turns out that smart, caring business owners spend a lot of time in the exact same situation.
If your packages aren’t carefully designed for your business and your clients, they’ll eventually start creating problems!
At best, you’ll end up sinking hours and dollars into sales pages, graphics, and messages that don’t sell and you’ll be left wondering what the heck you should do instead. At worst, it leads to burnout, chronically low revenue and a business that can’t support you.
How the wrong offers take good businesses off track
If I’m honest with myself about everything I need to do to have a steady supply of clients? The list is longer than I would like.
I need to regularly:
Spend time understanding the problems that my customer has.
Make sure I understand which are their highest priority problems to solve.
Create content or be visible in a way that builds trust and positions myself as an expert in that area.
Use that to build awareness of the solution I offer.
Make my offer available for sale, and create urgency around why it’s important to take action now.
Work with the client one-on-one to deliver the offer.
Ask clients for testimonials.
Adjust the offer to make it easier or more streamlined in the future.
If you’re charging enough and your packages work together well, then you can streamline the process, learn more and more about your ideal customers, and it will take less and less time and effort to check these off your to-do list. You can even outsource them to someone else.
You’ve got it handled!
But if your packages don’t work well together and aren’t profitable enough, then things get frustrating. If you’re in that situation, it’s because you’re wasting time and money on things that don’t work. That makes you even more short on the time that’s needed to take all of these steps, and means that you don’t have the money to hire someone to do them for you.
So since there just isn’t enough time and something’s GOT to give, you make a decision about what you’re going to stop doing - just for now.
(Famous last words, am I right?)
What my clients usually do is scan their to-do list and, without realizing it, they decide to skip whatever’s hardest. Usually, that’s marketing and selling.
Now, truly? You don’t need to be perfect to be profitable and legitimately change lives with your business.
This is a normal reality of being a service-based business owner when your packages aren’t working seamlessly together. We just don’t talk about it publicly, because we worry that it will make us look like we’re failing.
So if your business feels hard right now?
The good news is that you’re not alone, and it’s not hard to fix this problem once you identify that it’s happening!
I’ve gone behind-the-scenes with hundreds of business owners to improve the results they’re experiencing. I’ve put together the top three packaging mistakes that hold businesses back into a free guide, so you can make sure that your packages support profitability.
Use this guide to check your packages to make sure they steer clear of the top three packaging and profit mistakes that smart business owners make.
>>> Click here for the FREE guide to the top 3 packaging and profitability mistakes - and how to solve them.
The quick way to work less and make your packages IRRESISTIBLE to potential clients.
How to see and STOP the false feedback loop that takes smart, caring business owners off track.
Which type of package ALL service based businesses should try to earn more and help your clients deeply without adding work to your to-do list.
Click here for instant access to the FREE guide so you can feel confident that these common profitability mistakes won’t hold your business back.
Businesses are an ongoing project, and all of the most strategic, responsive business owners I know always make time to take a quick step back and check their work.
Making adjustments to your work and your plans doesn’t mean you’re falling short, it means you’re responding to the new information you have. It’s a sign of success, not of failure.
Founder of The Indie Business Intensive