here’s how to figure out what to delegate

Here we are again, having a conversation about outsourcing. About delegating. About getting some to dos off your list and some tasks off your plate. 

There’s a reason for that – this stuff is really important if you want to create more time to focus on the things that will truly help you grow your business.

But delegating is not an easy skill for most small business owners to master. Because even though you’ve realized you could create more opportunity for growth by outsourcing a few things, you likely haven’t taken the steps to do so. 

I’m going to venture that’s because it would force you to actually figure out what you should delegate. 

Not surprisingly, when you’ve been wearing all the hats in your business and taking care of everything yourself, it’s hard to see what you could let go of.

I’ve been dying to share this with you

I’ve been listening to the Creative Empire podcast for years and have always loved the inspiring and educational conversations they have with their guests.

So it was a pinch-me moment to join the hosts, Reina Pomeroy and Christina Scalera, on the show. Even better, we spent the interview talking about my favorite topics, among them embracing simplicity as you grow your business and focusing on doing less better. 

how long have you been waiting to create a schedule for your business?

I see a lot of business owners struggle to manage their time – and even though they know they need a schedule that works better for them, they can’t find time to create one because they’re so busy managing their day to day.

It’s pretty ironic. It’s also why I’m giving you the opportunity to stop procrastinating and finally create a productive schedule for yourself. And get this: we’re going to knock it out for you in just one hour. 

All you have to do is join me for my free Simplify Your Schedule Workshop a week from today on Thursday July 12th.

you want a schedule that actually works

Business owners are always telling me that their biggest challenge is time – specifically that they don’t ever have enough of it to get to the most important work in their business and the most important things in their life.

If you can relate, I bet you’ve tried many things to solve this problem. Maybe you tried implementing a morning routine. Maybe you attempted time blocking. Maybe you tracked your time to try and figure out where it all goes. And, almost certainly, you’ve purchased a few (ok, a dozen) different planners that promised to create a schedule that would finally work for you.

But if you’re being totally honest, nothing has stuck. Nothing has helped you better manage your time and be more productive. And nothing has helped you figure out how to juggle everything you’re doing in your business and still have time for growth-oriented projects and, well, keeping up with your life.

I’m not surprised because you need more than a planner. You need an ideal schedule that’s built on your biggest priorities, which means you also need to get clear on what those priorities are before you start planning out your days.

how to grow your business without overcomplicating things

I’m thrilled that you now know the framework I take my clients through to help them stop feeling like a hot mess and start growing a sustainable business with intention and ease. 

But I’m most excited that we’re starting this conversation about the last piece of the framework, the part where you learn how to take your business to the next level without overcomplicating things. 

This is an essential part of the work I do because we business owners are an ambitious bunch. We’re chasing big ideas and even bigger goals, and we have a tendency to slip back into hustle mode in the name of growth.

Since our goal is to create a life-giving business for you, we have to find ways to grow more sustainably.

I haven’t ever talked about this

I’ve told you before that the work I do with my clients is pretty personal. It’s tailored to their needs. It’s custom. If we were getting really fancy, you might even call it bespoke. 

And yet…

After helping dozens of entrepreneurs simplify their business, patterns emerged. I still can’t say I provide cookie cutter solutions but my coaching is rooted in a framework that transforms my client’s businesses. It’s this framework that helps my clients stop feeling like a hot mess and start feeling like they’re growing a sustainable, life-giving business with intention and ease. 

my client called this PURE GOLD

We all have things in our business that seem obvious to us but are insanely valuable to other people. 

My approach to marketing – which I call a Simplified Marketing Plan – is one of those things. I couldn’t quite see its value to others until I casually shared it with a client and she called it PURE GOLD.

After teaching this system to dozens of women, I now know how useful it is. I know that it can help you manage the demands of marketing your business without feeling like you’re spinning into overwhelm.

marketing without the overwhelm

Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head.

Between social media, content marketing, networking and pitching, you’re working what feels like a full-time job trying to get the word out and stay on people’s radar – and not surprisingly so because big companies actually have marketing people whose only job is to handle these things. 

And while you’d love to hand off your marketing completely, you’re just not there yet. That means you have two options: neglect it or find a way to systematize your strategy so you can manage it without using so much time and energy.

3 tips to simplify your signature offers

Earlier this week, we talked about the many benefits you’ll get from creating signature offers and service packages to sell to potential clients. 

What we didn’t talk about was HOW to create those packages – and that’s an important conversation to have because it can feel challenging and overly complicated to distill everything you can do for clients down into a set of signature offers.

Fortunately, there are ways to simplify this process – and I’m sharing three of them below so you can get this key foundational piece in place in your business with a lot more ease. 

why you should stop creating custom proposals

Over the past few months, I’ve done coaching intensives with a variety of small business owners. These business owners differed in many ways but all had one thing in common: they spent too much time creating custom proposals and delivering custom work to their clients.

They had good intentions. Creating custom proposals felt generous, personalized and valuable for their potential clients. It also seemed like the route they had to take because they couldn’t yet see the similarities in the work they did from one client or project to the next.

The downside? All those proposals and all that custom work consumed their time and energy. It also made it hard to take steps to simplify their business, steps like developing systems and workflows or streamlining their sales process and customer journey.

Knowing this, I posed a simple question at the start of each intensive: what would it feel like for you to have signature offers or service packages to sell to potential clients? 

this type of goal will accelerate your results

Earlier this year, I decided that I wanted to host a live challenge inside my Simplified Entrepreneur community.

Then that goal sat on my goal list without much movement – for a few months, in fact.

That’s because my goal to "host a challenge" didn’t feel specific or clear or, if I’m being honest, even urgent. I knew what I wanted to create but hadn’t identified how I would get there. So I didn’t know where to start, and I certainly didn’t know what to tackle next.

When I sat myself down and made an action plan, everything changed.

the number one reason you aren’t reaching your goals

When it comes to goal setting, many small business owners are great at defining what they want to achieve. 

They write down their monthly revenue goals.

They decide that this is the month they’re going to double their email list.

They tell their peers that they’re committed to launching a new course or product this quarter. 

There’s value in identifying goals like these. BUT if you really want to be successful at reaching them, you need to do more than just define what you want. 

Put another way: it’s not enough to just know your destination. You need to map out how you’re going to get there too.

you just need to do 5 things to streamline your business

When I work with my 1:1 coaching clients to simplify their business, we tackle a lot of things to help them create more growth in their business, more fulfillment in their work and more freedom in their lives.

But if you looked at the big picture, you’d see that most of the work I do with clients follows a similar process – and that all of them end up taking 5 specific steps to simplify their business.

Those steps are the EXACT things I’ll be teaching you next week when the Simplify Your Business Challenge: 5 Days to a More Streamlined, Life-Giving Business kicks off.

you know you want to simplify your business BUT…

You’re clear that you want to simplify your business. 

You know that you need to streamline things behind the scenes. 

You can see that it will bring you more freedom, fulfillment and growth. 

And you recognize that you can’t keep living in a state of chaos and overwhelm – the cost to your life and business is just too big.

So, yes, you’re on board with this whole simplify your business thing. 

EXCEPT that you can’t figure out how to do it. Because while simplifying your business sounds great, it’s hard to find time to determine how to do it when you’re so busy running your business you can barely catch your breath. 

why my days as an entrepreneur look different than most

There’s no shortage of experts telling you that success in business requires sacrifice – and that feeling stressed and time-starved and overwhelmed is just the way it has to be if you want your business to grow. 

Honestly, that message doesn’t resonate with me. Because while I have hustled in the past, that phase was short-lived. I quickly learned that burning the candle at both ends wasn’t for me – and it wasn’t the best way to grow my business either.

the secret to creating more freedom in your business

I want to introduce you to someone – a woman who is, by all means, just like you.

About a decade ago, this woman graduated from college with a good degree and a few job prospects. The only problem was that she couldn’t find any jobs that gave her the freedom to set her own schedule and live in the city she wanted to call home.

So she created her own path, and built her own business with freedom in mind.

She wanted freedom to set her own hours and make her own schedule. Freedom to travel and take time off. Freedom to spend time with her partner and family. Freedom to pursue the creative projects that fulfilled her – and freedom to say no to the ones that weren’t a good fit. 

the place most people get stuck with 1:1 outreach

Earlier this week, I introduced you to my simple system for lead generation, The 1:1 Method

What I didn’t tell you is that almost everyone gets stuck in the same place when they try to implement this process in their business.

They get stuck when they start trying to write the emails that they plan to send out to potential leads – especially because they want to reach out in a way that feels generous, engaging and authentic (i.e. not salesy).

This is why I share actual email templates inside The 1:1 Method guide. You can use these templates to help you draft your outreach emails; they’re also meant to show you that there are many ways to reach out to a potential lead. You just need to find the right approach for you.

I’m giving you my simple lead generation system

There are things in your business that obviously lend themselves to systems, things like keeping track of your numbers and your process for client onboarding. 

But there are also plenty of things that you could systematize but haven’t tackled yet, either because it’s not immediately clear how you’d go about it or it feels like a silly thing to create a system for. 

I believe this is why so many entrepreneurs lack a system for lead generation and follow up. It’s why their approach to lead generation feels a little chaotic. It’s why they lack consistency when it comes to bringing in new leads or nurturing the ones they already have. 

It’s also why the process of getting clients feels complicated and stressful when, in reality, you could implement a simple system that helps you bring in new leads and nurture warm connections with a lot more ease.