consider this BEFORE you set your September goals

I truly want you to set big, audacious goals for yourself and your business this month. Goals that will stretch you. Goals that will challenge you in new ways. Goals that are designed to take your business to the next level. 

And yet, I have to share one caveat when it comes to setting big business goals: after you make them, there’s a good chance you’ll find yourself stuck in indecision, analysis paralysis or overwhelm. More likely, you’ll feel a combination of all three.

Ever wonder why that is? Why the moment you set an exciting goal for your business, your motivation lags and overwhelm and confusion set in? 

skeptical that simplifying actually works? (read this for proof)

I’ve never been shy about sharing the ways simplifying and streamlining my business has helped me grow more, and allowed me to live a more rich, fulfilling life. Case in point: I’m writing this on a sunny patio as I wrap up my fourth vacation this month. I know I wouldn’t be enjoying this time off with my family – and resting easy that my business is still growing while I’m away – if things were a hot mess behind the scenes. 

I don't share things like this to brag about how great life is or how much freedom and flexibility I’m enjoying. Far from it. I share because I want you to hear what’s possible for you if you commit to building your business like a simplified entrepreneur.

That said, I know it’s scary to make the leap. Because even though doing less and enjoying more freedom sounds dreamy and even though you think you’d like to run a simpler, more succesful business, you might have trouble believing it could work for you.

After all, the way you’ve been operating in your business (let’s just call it all out hustle mode) has got you this far - and it’s hard to see how doing things differently will help you grow to the next level.

are you stuck? this is for you

As a parent, I’ve noticed something while watching my girls at play this summer. (Don’t worry non-parents - this lesson applies to you too.)

What I’ve noticed is that my girls spend at least half their playtime in planning mode. I’ve watched them lay out elaborate outfits for performances. I’ve watched them make up rule after rule for a new game. I’ve watched them debate all the details for make-believe play, talking at length about what their fictional names, ages and more should be. 

Sometimes they take action and actually play after all that planning. Often, they don’t.

Ironically, I’ve noticed the same thing happens to us as business owners.

how to stop feeling like you have to do it all

When you’re the only person in your business, it’s easy to take on too many responsibilities. The simple solution is to start delegating tasks so you’re not doing everything on your own. But while this may be a simple solution, it isn't always easy.

For starters, there’s a lot of practical work that comes into play.

You have to figure out what to delegate.

You have to identify who you should delegate to.

You have to determine where you can find good people to work with.

You have to get clear on the investment you want to make.

And then there's the fact that you need more than a practical plan if you want to successfully learn to delegate in your business. Because you can make plans forever but if you still believe that you have to "do it all", it will be incredibly hard for you to implement them.

this question comes up ALL the time (and it may surprise you)

As a business coach in the online space, I field a lot of questions. Questions about business strategy, sales and what it takes to be successful. Questions about mindset and money and marketing. Questions about streamlining and simplifying your business.

But the question that comes up with somewhat surprising frequency is about planners – specifically which planner will help you stay focused and productive with your time. 

I think this question comes up so often because we’re all seeking better solutions to our time management challenges, and looking for ways to organize all the to-dos and ideas and appointments flying around in our brain. 

how to pick the right goals for right now

When it comes to goal setting, I find that my clients fall into two camps. They either have so many goals that they can’t figure out what to focus on OR they can’t identify what their goals are at all – when asked what they're working on, they draw a total blank. 

Ironically, the solution to both of these challenges is the same: you have to define where you’re heading to determine which goal (or goals) you should set right now.

To do that, you need to get grounded into your big picture vision.

the true cost of NOT simplifying your business

I have very clear reasons why I want to help you simplify your business, namely that it’s going to create more space for revenue-generating projects, more time to do fulfilling work and more freedom to enjoy the things and people you appreciate most in life.

But, in truth, my why runs deeper than that – and I know your desire for more ease and intention in your business does too.

That’s because we both know that you can’t afford NOT to simplify your business. 

The stakes are just too high.

And I’m not just talking about the stakes in your business, although that’s where the awareness often starts. It starts when…

here’s how to figure out what to delegate

Here we are again, having a conversation about outsourcing. About delegating. About getting some to dos off your list and some tasks off your plate. 

There’s a reason for that – this stuff is really important if you want to create more time to focus on the things that will truly help you grow your business.

But delegating is not an easy skill for most small business owners to master. Because even though you’ve realized you could create more opportunity for growth by outsourcing a few things, you likely haven’t taken the steps to do so. 

I’m going to venture that’s because it would force you to actually figure out what you should delegate. 

Not surprisingly, when you’ve been wearing all the hats in your business and taking care of everything yourself, it’s hard to see what you could let go of.

I’ve been dying to share this with you

I’ve been listening to the Creative Empire podcast for years and have always loved the inspiring and educational conversations they have with their guests.

So it was a pinch-me moment to join the hosts, Reina Pomeroy and Christina Scalera, on the show. Even better, we spent the interview talking about my favorite topics, among them embracing simplicity as you grow your business and focusing on doing less better. 

how long have you been waiting to create a schedule for your business?

I see a lot of business owners struggle to manage their time – and even though they know they need a schedule that works better for them, they can’t find time to create one because they’re so busy managing their day to day.

It’s pretty ironic. It’s also why I’m giving you the opportunity to stop procrastinating and finally create a productive schedule for yourself. And get this: we’re going to knock it out for you in just one hour. 

All you have to do is join me for my free Simplify Your Schedule Workshop a week from today on Thursday July 12th.

you want a schedule that actually works

Business owners are always telling me that their biggest challenge is time – specifically that they don’t ever have enough of it to get to the most important work in their business and the most important things in their life.

If you can relate, I bet you’ve tried many things to solve this problem. Maybe you tried implementing a morning routine. Maybe you attempted time blocking. Maybe you tracked your time to try and figure out where it all goes. And, almost certainly, you’ve purchased a few (ok, a dozen) different planners that promised to create a schedule that would finally work for you.

But if you’re being totally honest, nothing has stuck. Nothing has helped you better manage your time and be more productive. And nothing has helped you figure out how to juggle everything you’re doing in your business and still have time for growth-oriented projects and, well, keeping up with your life.

I’m not surprised because you need more than a planner. You need an ideal schedule that’s built on your biggest priorities, which means you also need to get clear on what those priorities are before you start planning out your days.

how to grow your business without overcomplicating things

I’m thrilled that you now know the framework I take my clients through to help them stop feeling like a hot mess and start growing a sustainable business with intention and ease. 

But I’m most excited that we’re starting this conversation about the last piece of the framework, the part where you learn how to take your business to the next level without overcomplicating things. 

This is an essential part of the work I do because we business owners are an ambitious bunch. We’re chasing big ideas and even bigger goals, and we have a tendency to slip back into hustle mode in the name of growth.

Since our goal is to create a life-giving business for you, we have to find ways to grow more sustainably.

I haven’t ever talked about this

I’ve told you before that the work I do with my clients is pretty personal. It’s tailored to their needs. It’s custom. If we were getting really fancy, you might even call it bespoke. 

And yet…

After helping dozens of entrepreneurs simplify their business, patterns emerged. I still can’t say I provide cookie cutter solutions but my coaching is rooted in a framework that transforms my client’s businesses. It’s this framework that helps my clients stop feeling like a hot mess and start feeling like they’re growing a sustainable, life-giving business with intention and ease. 

my client called this PURE GOLD

We all have things in our business that seem obvious to us but are insanely valuable to other people. 

My approach to marketing – which I call a Simplified Marketing Plan – is one of those things. I couldn’t quite see its value to others until I casually shared it with a client and she called it PURE GOLD.

After teaching this system to dozens of women, I now know how useful it is. I know that it can help you manage the demands of marketing your business without feeling like you’re spinning into overwhelm.

marketing without the overwhelm

Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head.

Between social media, content marketing, networking and pitching, you’re working what feels like a full-time job trying to get the word out and stay on people’s radar – and not surprisingly so because big companies actually have marketing people whose only job is to handle these things. 

And while you’d love to hand off your marketing completely, you’re just not there yet. That means you have two options: neglect it or find a way to systematize your strategy so you can manage it without using so much time and energy.

3 tips to simplify your signature offers

Earlier this week, we talked about the many benefits you’ll get from creating signature offers and service packages to sell to potential clients. 

What we didn’t talk about was HOW to create those packages – and that’s an important conversation to have because it can feel challenging and overly complicated to distill everything you can do for clients down into a set of signature offers.

Fortunately, there are ways to simplify this process – and I’m sharing three of them below so you can get this key foundational piece in place in your business with a lot more ease. 

why you should stop creating custom proposals

Over the past few months, I’ve done coaching intensives with a variety of small business owners. These business owners differed in many ways but all had one thing in common: they spent too much time creating custom proposals and delivering custom work to their clients.

They had good intentions. Creating custom proposals felt generous, personalized and valuable for their potential clients. It also seemed like the route they had to take because they couldn’t yet see the similarities in the work they did from one client or project to the next.

The downside? All those proposals and all that custom work consumed their time and energy. It also made it hard to take steps to simplify their business, steps like developing systems and workflows or streamlining their sales process and customer journey.

Knowing this, I posed a simple question at the start of each intensive: what would it feel like for you to have signature offers or service packages to sell to potential clients? 

this type of goal will accelerate your results

Earlier this year, I decided that I wanted to host a live challenge inside my Simplified Entrepreneur community.

Then that goal sat on my goal list without much movement – for a few months, in fact.

That’s because my goal to "host a challenge" didn’t feel specific or clear or, if I’m being honest, even urgent. I knew what I wanted to create but hadn’t identified how I would get there. So I didn’t know where to start, and I certainly didn’t know what to tackle next.

When I sat myself down and made an action plan, everything changed.

the number one reason you aren’t reaching your goals

When it comes to goal setting, many small business owners are great at defining what they want to achieve. 

They write down their monthly revenue goals.

They decide that this is the month they’re going to double their email list.

They tell their peers that they’re committed to launching a new course or product this quarter. 

There’s value in identifying goals like these. BUT if you really want to be successful at reaching them, you need to do more than just define what you want. 

Put another way: it’s not enough to just know your destination. You need to map out how you’re going to get there too.